About "Eliminate Your Competition"

"Eliminate Your Competition - A Trapper's Guide to Increasing Your Commission" shows salespeople how to win more opportunities, increase the size of those opportunities, and generate more income for themselves and their companies. It is the most complete and targeted book available for increasing sales.

The shelves of bookstores are full of books that do not teach salespeople to be successful. They do not teach the salesperson to control the prospect's actions and eliminate the competition. EYC is different - it teaches professional salespeople how to understand the true needs of the prospect, understand the strategy of the competition, and then prevent the competition from winning the order.

Consultants have written most of the sales books on the market today. While these consultants were successful salespeople or sales managers earlier in their lives, few of them have sold any product except for sales training for decades. These consultants learned to sell in a very different economic and competitive environment than exists in the 21st century. The difficulties in selling have increased and the sales methodologies must change as well. This is why 40% of the sales forces do not follow the broken company sanctioned methodology, according to an Accenture study.

The Trapper methodology is different. It was developed and refined by a successful, practicing salesperson and sales manager. It is not theoretical or based on old-fashioned practices that worked before the advent of the Internet, computers, and the swift business practices of today.

"Eliminate Your Competition" is the first step in changing the paradigm of the sales profession. Other methodologies teach tactical steps to understand prospects and respond to requests. The Trapper methodology teaches salespeople how to strategically beat the competition and win the order.

Major tenets:

For every purchase, one salesperson wins and many lose. A Trapper understands this, insures that no one else can win, and therefore wins the order. This is different from most methodologies that teach the salesperson to align with the prospect to win the order rather than strategizing how to eliminate every competitor.
The prospect is rarely knowledgeable about their needs or how to solve them. For this reason, the successful Trapper must educate, manipulate, and guide the prospect through the buying process.

"Eliminate Your Competition - Trapper's Guide to Increasing Your Commission" is a revolutionary change in sales methodology. The book is currently in process.