Secrets of a Successful Sales Manager
Curiosity May Not Kill The Cat, But It Definitely Kills Your Quota
Salespeople are often told to “pitch” their products and services. This is ineffective because it leaves the prospect feeling like they were manipulated and ignored. Instead, the successful salesperson should use curiosity; curiosity is an emotion that encourages people to find out more about you or your company.
If you want to increase your success rate at closing deals with prospects, try incorporating curiosity into your conversation by asking open-ended questions.
Podcaster Robert Gillette recently interviewed me for his podcast, Reclaiming Sales. In that podcast (which you can listen to here and read the transcript here), I said that salespeople fail because they are not curious.
Some sales trainers will encourage salespeople to be incredibly knowledgeable about a prospect’s business to show situational awareness. In almost all cases, this is a bad strategy. Why would you know more about how that company runs than the managers of the company do? To suggest that you are more capable of running your prospect’s company than they are leaves you open to appearing overly pompous. It is much better to be humble and ask sincere questions about their operations.
“You make more friends in two months by becoming genuinely interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie
For decades, marketers have known that the best way to keep someone’s attention is by piquing their curiosity. If they’re interested in what you’ve got, they’ll stick around and interact with your message. It seems like such a simple idea, but it’s one of the most powerful tools in marketing today.
The same principle of generating curiosity applies to salespeople, too: if prospects are curious about what we can offer them, they will be more likely to invest time working with us on their request or inquiry than not engaging at all. For this technique to work, though, there has to be something worth being curious about–something that captures people’s imagination.
Recent research suggests that salespeople who are curious about their prospects and customers are more likely to close deals than those who only focus on what they need from them. Curiosity helps us get our prospect’s perspectives to understand better how they think and why they act as they do, which allows us to connect with them on an emotional level and make them want to buy from us.
Salespeople have a unique ability to create curiosity. They can do this by asking insightful, thought-provoking questions that pique the interest of their prospects and customers. To maximize their success in creating curiosity, salespeople must be knowledgeable about what they are selling and how it can benefit the customer or prospect. A salesperson creates curiosity when there is an air of mystery with an underlying promise of satisfaction for those who invest time learning more about the product or service.
The best salespeople create curiosity and capture the attention of their prospects. They do this by creating a dialogue about themselves, their company, or the product they’re selling. You accomplish this through storytelling, humor, and empathy. These are the three legs of your offering that I often discuss on this site.
There are a few ways to use your presentation skills to engage with your audience and generate curiosity. Here are some examples:
- Quote someone famous, like Warren Buffet or Bill Gates, who has said something about their business
- Give them a story from just last week or last month where they helped someone solve a problem they were having
- Ask, “What are your biggest business challenges?”
- Ask, “How do you measure success in your organization?”
- Ask, “How did you justify that old purchase to your executives?”
- Ask, “What’s essential in life for you?”
- Ask, “How do you feel when this happens?”
- Ask, “How does that work?”
- Ask, “How did you decide to do it that way?”
In addition, by asking prospects about their company’s goals, salespeople can better understand how they work and what tools they need to succeed.
If you’re a salesperson, it’s essential to know the business problems your customers are facing. That way, you can make sure that what you offer will be relevant and valuable to them. It also helps if you have some ideas for solutions. At least have a list of questions about what they’re looking to accomplish and their company and personal goals. The more information you have about their needs, the better you’ll identify potential solutions and put together a tailored proposal specifically for them. So next time someone asks, “What do I need?” remember these three key points:
- Ask why they need it;
- Figure out how this will help solve their problem;
- Make sure it fits with other items on their agenda.
Read Every Day To Become An Expert In Sales
In my recent interview with Brian Burns for his podcast, The Brutal Truth, I challenged salespeople to read more. We didn’t explore the content that salespeople should read, though, and this post will dig into that question.
Self-development expert Brian Tracy tells us, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” Now, imagine if you read one book a week what will happen.
Earl Nightingale said many years ago:
One hour per day of study in your chosen field is all it takes. One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.
If you read one hour a day in your chosen field, that translates into one book a week. One book per week translates into roughly 50 books a year. Do that for five years, and you have read 250 books in your field. You will quickly become an expert in your area.
What should you read?
I do not recommend that you focus on one thing and become an expert at it if you are in sales. I think that an expert in sales is an expert at understanding and influencing the motivations of people. To do that, you need to have a very rounded understanding of your world, the people you interact with, and your prospects’ needs and goals.
I suggest you break up your reading to cover these three topics.
- Selling – you are a salesperson, so you should read about improving your skills.
- The World – you should be knowledgeable about the world around you to relate to your prospects and customers.
- Your Industry – you should know more about your industry and the technology driving your industry than anyone you meet.
Read about selling
Your world is different from mine. I don’t know what you sell, but if you are reading this blog, you must be in sales or desire to be in sales. So let’s start there: spend every day reading five blog posts. It is a good start being here at this post, but I do not put out five articles a day.
There are two great ways to find five sales articles per day. You can subscribe to Feedly (or a similar RSS aggregator) and subscribe to the RSS feeds to some of the best sales blogs. If you don’t like RSS feeds, create a list on Twitter that gets feeds from the best sales blogs.
In my opinion, the best sales blogs today are:
- Eliminate Your Competition
- Sales Xceleration
- Sales Coach Dew
- The “Ah-Ha” Moment
- Heavy Hitter Sales
- Sales 3.0 Conference Blog
- The Sales Blog
- The Center for Sales Strategy Blog
- Close
- Sales Hacker
- CloserIQ
- You Don’t Need A CRM
- Selling Power Blog
- Sales For Life
- Jill Konrath
- Art & Science of Complex Sales
- Engage
Read about the world.
It is crucial that you understand what is going on in the world. It is especially important to understand what is happening in the business world since you are in business.
There are only two choices for reading what is happening in the business world. Pick one of the two newspapers and read five articles in it every day. I subscribe to the Wall Street Journal (and have for decades). It is the larger of the two in the US and has a wide readership among US business leaders.
Read about your industry.
It isn’t easy to give you great suggestions for your industry. The easiest way to provide you with assistance is to explain how I pay attention to the sectors I watch.
The method below uses Flipboard, but it would also work with other content aggregators such as Google News and Apple News.
Every day, I spend time on Flipboard and read at least five articles (and usually 15-20 articles) on the interesting industries and technologies. I will save the best of these articles in my bookmarks file and occasionally forward them to prospects and customers.
I do this by going to the Flipboard Topic listing and adding necessary technologies to this list. Once you have an account, you can go to https://flipboard.com/following/topics. However, adding topics is easier using their app, which you can download to your Android phone or your iPhone (or their tablets). Once you have your app setup, follow these steps:
- Open the app and tap the Following tab.
- Swipe across to Topics and choose Find More Topics to Follow, and you’ll see the topic picker. Select topics that interest you, or use the search feature for diving even deeper.
- Select Done when you’re finished.
Return to the topic picker from time to time to keep personalizing your Flipboard with new and exciting content.
Don’t stop learning.
I will be giving more tips on getting more content to make you a better salesperson. Subscribe to my newsletter so that you never miss my content.
Brian Tracy and Earl Nightingale talked about reading books, and I spent most of this article talking about reading articles. Reading books is essential as well, and I must recommend my book, Eliminate Your Competition.
You may purchase my book, Eliminate Your Competition, from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.
Don’t Negotiate With Yourself! It’s Not Personal, It’s Business
Congratulations! You are approaching the end of your sales campaign with a new prospect. Now you need to put the final deal together.
In many companies, the salesperson will have to go through extreme hurdles to allow any special concessions to the prospect. However, in some companies (especially in smaller companies), you only have to work with your immediate manager and maybe someone in legal. In either case, the salesperson will be advocating for concessions that make it easier to win the customer and have them sign the order.
Most companies that you sell to understand that the first offer is not the final offer. There is no reason to make an offer that is your “walk away – take it or leave it” offer on the first written proposal to the customer. As a salesperson trying to bring in the commission to increase your W2, it is natural to be a bit apprehensive if you have to make multiple offers.
First, be comfortable with this process. It is a process that people have done every day for as long as two people have been exchanging goods or services. As the book/movie by Mario Puzo, The Godfather, frequently said, “It’s not personal, it’s business.”
Second, if you have followed my advice in my book Eliminate Your Competition, you have virtually eliminated your prospects other choices. If you are dealing with someone in the purchasing department, they may not acknowledge that reality to you, but your Coach and your Champion have already told you that you have won the deal.
If you don’t know how to enter into the negotiations after beating all of your competition and eliminating them from consideration, I suggest that you read my book. You may purchase my book, Eliminate Your Competition, from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.
Your Coach probably told you, “You’ve won, so don’t blow it with Purchasing.” This advice is nagging at you. If you work for a big company with lots of approvals, you have probably nicknamed that black hole of deal approval “The Order Prevention Department.” You don’t want to lose the deal at this point.
If you work for a small or a large company, always remember that your company wants the order, but they need to make sure that the order doesn’t violate internal processes (some you may not fully understand). There is no one on the Executive Committee trying to get LESS money into the company by walking away from deals.
It is tempting to pitch to your management a series of concessions so that the prospect buys at first sight.
Don’t Do It!
You cannot negotiate with yourself. You will always lose. You cannot say that if you give this discount or concede this term or condition, you will get credit for it in the customer’s eyes. The customer will never give you credit for something that they do not know about.
Think of it this way. Quite a while ago, there was a popular movie titled Pay It Forward. The film’s premise is that you pay for a favor by doing a favor for someone else. After that movie, some people would pay for the drive-thru order of someone in line behind them. The goal was that someone who really could not afford that meal but was quite hungry and had to eat would get a free meal.
What if you received such a gift, but the teller did not inform you who paid your bill. The teller didn’t say the car in front of you paid your fee, but instead, said there was no charge? Would you return that favor by paying for the car behind you? Of course not. You would assume that the restaurant manager granted you that favor and not by another good-willed person in your community. The person that did you that favor did not receive the credit; therefore, the ‘pay it forward’ chain breaks.
Even the book and movie by Mario Puzo, The Godfather, was famous for offering to do a favor in advance with the understanding that at some time in the future, a return favor will be requested.
By giving a concession to a buyer that they are not aware of, you are not getting credit for that concession. This favor works against you even more as corporate buyers frequently have to report to their superiors how much money they saved during the purchase process. By giving a concession without the buyer’s knowledge, you are not giving him that credit, and he will work hard to get further discounts (and these will be harder to grant on top of the original discounted offer).
Don’t ever give a customer a discount that the customer didn’t request or is not aware of receiving. Even “standard discounts” shown in the initial offer are assumed to be available to every customer and are accommodations of a list price that is not in keeping with the street price. The discount or concession is much more appreciated if the buyer is aware of a great deal and assumes you worked hard to get the approval.
Be confident in the process. Don’t negotiate with yourself as you will always lose – you will give without getting anything valuable in return.
Header photo The Godfather – 1 by komersreal
6 Types Of Bad Salespeople
Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory.
Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. Further, a salesperson who is making quota is probably not going to leave the company. Excessive turnover means that for six to eighteen months before leaving, the territory was not performing well and then the salesperson left. To make matters worse, this lack of performance is followed by weeks (and maybe months) of no coverage (or little coverage) as a replacement is found, trained, and starts to become productive.
Other organizations such as accounting or manufacturing in the company see a turnover that is under 10%. Why is selling so difficult that two to ten times as many people fail in the profession compared to any other profession? My book is designed to reduce or eliminate this problem by explaining how to be successful in the sales profession.
In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. My book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect.
Most sales strategies on the market do an excellent job of trying to teach the salesperson how to align the vision between the vendor and the customer. The overall problem with this is that just because your ‘vision’ aligns with the prospect does not necessitate that you will win the order; after all, your competitors know how to align vision as well. Hence, we must take the process to the next step; we must learn how to eliminate our competition so that the customer has little choice but to buy our solution. This strategy results in higher win rates and higher levels of profitability.
I thought this infographic summed up the bad behavior of salespeople. If you want to truly be a successful salesperson, I suggest you read my book and subscribe to this site (newsletter sign-in is on the right side of this page). You may purchase my book, Eliminate Your Competition, from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.
The above infographic evidently first appeared on RingLead’s site.
If You Don’t Have Five Reasons To Buy Then Take It Off Your Forecast
I am always amazed that so many VPs of Sales do not interrogate their teams on the “needs gap” during pipeline review meetings.
A prospect’s “needs gap” is the difference between where the prospect wants to be (their goal) and where they are. The more significant that difference, the more likely the deal will get funded.
If a team cannot identify five reasons why the prospect has a gap between where s/he is and where s/he wants to be, there is a high likelihood that there will not be an order. You need to take it off the Commit List and put it on the Upside List. Organizations do not buy because of pain (“I wish we didn’t have to deal with this problem”); they invest because they want to change their situation – a “needs gap” between where they are and where they want to be (“We absolutely need to do this so that we can achieve nirvana”).
In a business-to-business (B2B) sale, there are many decision-makers. You need to have five reasons for a deal to happen so that one or two of those reasons don’t get killed by someone else in the organization. Your risk is that the one remaining reason to buy from you may not be enough. However, your risk is much higher if you depend on only one positive outcome to justify a purchase.
As depicted in the below image, not all of the reasons will be equally important. That is fine. The important thing is that you have at least five reasons to buy from you.
When people decide to spend their own (or their company’s) money, they do so because their goals do not align with their reality. They wish that they were in a different situation. Their desire to be in that situation is acute enough that they are willing to invest their time and money to get closer to that goal.
Many people discuss ‘pain’ as the reason that people buy. This belief is not entirely true. Pain is the result of not realizing goals. Therefore, ‘pain’ is a ‘lagging indicator’ of the situation. In a competitive situation where there are no Trappers, pain may be a tremendous driving force. Trappers try to get ahead of the problem and drive the buyer into a conducive situation to win the order. If you wait for ‘pain’ to occur, you run the risk of involving many more competitors and being much later in the sales process. Instead, you want to control the process, which means that you want to discuss the goals of both the organization and the individual people.
Pain is the result of unrealized goals.
In addition to ‘pain’ being a secondary and lagging situation, it also has very negative connotations. It is much harder to discuss an individual’s ‘pains’ than discussing the individual’s goals. Goals have a very positive feel and therefore make you a valued partner to the prospect.
A similarity from your everyday life: if you have knee pain, you may see a doctor. You and your insurance company will likely give the doctor money to cure that pain; the transaction does not give you a positive feeling about the doctor. You never had a goal of having surgery or physical therapy – it is more of a necessary evil.
Another example is that you may have a goal of getting into shape and losing weight and, therefore, joining the local gym. You are more likely to develop a long-term friendship with that gym and its employees. You will likely have a better feeling about the gym than your doctor in the paragraph above, even though you may give them much more money over the term of your membership. The people working in the gym help you get to your goal, whereas the doctor is solving a problem or a ‘pain.’
Pain means that something is broken. It causes a negative feeling. While it may be prevalent in this age of social media to whine and complain about broken things, it does not create excitement or enjoyment. The excitement only comes when you are trying to achieve a goal.
The athletes on your favorite sports team don’t work hard in practice because they want to avoid the pain of losing. Instead, they work hard because they want to win. Winning is the goal. The desire to accomplish a goal allows everyone to be motivated and work hard. Talking about pain with an athlete is to talk about losses, strenuous practices, and injury. The athlete is much more motivated talking about the game wins and the plans to win the next games. The same is true with your prospect.
Pain is also not the reason to choose one product over another. Pain may justify the purchase, or it may start an evaluation process. If all the reviewed products solve the problem, then ultimately, price and ‘terms and conditions’ will be the deciding factors. However, most evaluations are more concerned about goals and achieving those goals. If your pain is that you have a broken TV, then any TV should solve your pain. Suppose your goal is to watch sporting events and feature films on the best-looking and best-sounding audiovisual system on the market. In that case, your list may be more detailed.
Similarly, suppose your pain is that you cannot get to work in the morning. In that case, hundreds of automobiles and some public transportation options will solve your problem. If you have a goal of getting to work in a sporty red convertible, you will eliminate many of those choices. In that case, you need a car salesperson to help you meet your goals. You will also pay more for attaining your goals than just solving your pain.
The chosen product will match the goals of the prospect, not just the pains of the prospect.
In sales, we can use this to our benefit. We will center our initial questioning and needs development with our prospect on goals and the ability (or inability) to reach those goals. By doing this with the Discoverer (a role that we will discuss later in the book), we have the advantage of being a long-term and trusted ally. As the sales process evolves, other vendors are brought in to ascertain their possible remedies. Still, the prospect sees them as solutions to a problem (pain) that you have helped them identify because their reality was not the same as their goal. You, on the other hand, are a trusted confidant who only has their best interest at heart, and you are willing to guide them as they explore their goals.
The key points to remember are that you need to go after the prospect’s goals and document at least five reasons why you can help the company achieve those goals. One reason is not enough. The more reasons that you have, the more likely the deal will close in your favor.
Header Photo by Icons8 Team (Unsplash)
Brian G. Burns Interviews Sean O’Shaughnessey On How To Win Large Enterprise Deals
Brian Burns interviewed me for his podcast, The Brutal Truth, which can be found at https://www.youtube.com/c/BrianBurns/videos.
This version of the video doesn’t have the automatic transcription of the original podcast. I have created a better transcription below. I encourage you to read it here.
Brian’s podcast was titled The Top 3 Things You Need To Do To Close Large Enterprise Deals. We summarize those three things in the final moments of our conversation:
- Practice at being a well-rounded person.
- Practice at being a business person.
- Be able to relate to your customer in a way that makes them successful.
I would also add a 4th attribute that we discuss in the podcast, but Brian doesn’t emphasize in this podcast (but he does in his other episodes):
ABL – Always Be Learning
I hope you enjoy the podcast. The transcript is below the video.
Brian G. Burns
Sean, welcome to the show. As a way of getting started, tell us about yourself.
Sean O’Shaughnessey
Thanks, Brian, I enjoy being here. I am Sean O’Shaughnessey. I’m currently the Chief Revenue Officer for Agile Stacks, a startup company based in California. I’m in the Midwest, though, because I cover the entire world. I can be anywhere.
I have a long history of selling enterprise IT solutions. I have worked for many large companies that are names everybody’s heard of on your program.
Brian G. Burns
It was kind of weird that before I looked at your profile, I was expecting an Irish accent.
Sean O’Shaughnessey
A lot of people say that, but I’m a seventh-generation Irish. I have a lot of German blood in me as well. But I’m the seventh generation. The first generation O’Shaughnessey that came over on the boat was back in about 1820 or 1830. Something like that. So we have been in America for a long time. I didn’t look like an Irish man. I’ve got gray hair, of course, but blonde hair originally.
Brian G. Burns
You can pass as an Irishman. But yeah, you spell your name the same way my brother does. And yes, so he grew up with everyone calling him “seen.” Yeah. Have you experienced that?
Sean O’Shaughnessey
Absolutely. Thank goodness for Sean Connery. I think I’m actually named after Sean Connery. I think my mother, God rest her soul, had a crush on Sean Connery.
Brian G. Burns
How did you get into sales?
Sean O’Shaughnessey
My father was a salesperson. My brother was a salesperson. I was originally trained as a mechanical engineer. I realized that I didn’t want to be a mechanical engineer. My last day of being a mechanical engineer is when I walked across the stage to get that diploma. I immediately went into sales.
I went to a really great program put out by Allen-Bradley, which was a whole year of sales training. It was almost like getting a Master’s in Sales. And I never looked back. I never wanted to be a mechanical engineer. I was more on the business side. I’m technically adept, but I just enjoy selling. I enjoyed being with people. I definitely don’t like being stuck in the office, like I am now with this stupid COVID thing where I can’t go to see customers.
Brian G. Burns
You miss the traveling?
Sean O’Shaughnessey
I do. When you’re traveling, you hate it. When you don’t travel, after doing this so long, it just feels wrong. I think my suitcase is dusty.
Brian G. Burns
That’s it. You get used to looking at bad TVs and bad hotel food and not waking up not knowing where you are.
Sean O’Shaughnessey
Exactly. I think the biggest thing is my wife is saying, “Get out of the house!”
There is more to read. Go to the following pages to read:
Introduction
Why does Sean like the sales profession?
The transition from salesperson to sales manager
Growth milestones
Rep radar and Always Be Learning
There Is No Single Decision Maker In Enterprise Sales
Brian G. Burns says many great things in his videos and podcasts, but this one video sums up B2B sales more than all the rest.
I coach salespeople saying that Sales is nothing but helping decision-makers (plural) make the correct decision in the timeframe that we need it done. It is an overriding theme in my book, Eliminate Your Competition.
Think about that above paragraph for a second. What are the key phrases:
- Helping – As Zig Ziglar used to say, stop selling and start helping. Sales is about assisting (helping) a person along the path.
- Decision-makers – there are many decisions by many different people along the way. The final decision is the decision to buy your product, but everything you do is a choice. As the excellent Rush song, Freewill, says, “If you choose not to decide you still have made a choice.”
- Make a correct decision – Ultimately, we want the “buy” decision, but long before that, we need the “meet with me” decision, the “listen to my advice” decision, the “don’t like my competitor’s pitch better” decision, and many more.
- In our timeframe, salespeople have a fiduciary responsibility to their employers to close deals in the time frame needed by their employers. Let’s face it; we are the company’s revenue arm, and everyone’s income depends on us selling the company’s product and bringing in revenue.
There are hundreds or thousands of decisions that get made in a long sales cycle product. In some markets, it can take a year (or maybe two years) from the time the company realizes that they might need to do something to when they make a final purchase decision. In that time, dozens of people are each making many decisions along the way. Just about every decision will affect who wins the deal, or who is ahead in the competition to win the contract.
You can sell high and lose.
You can sell wide and lose.
You can sell to low-level people and lose.
The critical thing in business-to-business sales is to do all of them. You still may lose, but if you cover EVERY decision-maker and understand their goals, needs, and pains, then you will be less likely to lose. Remember, they are ALL making critical decisions every day, and you need to ensure that you “win” each of those decisions.
You never completely know who that one person is that can kill a deal. Many people in an organization can say, “No,” but few are empowered to say, “Yes.” Typically, that “Yes” only comes when no one is saying, “No.”
Top leaders at your prospects do not make decisions in a vacuum. While there are cases where the executive overrode the team and made a decision that everyone hated, most of the time, the boss tries to build consensus in the group. If a highly respected person in the department doesn’t like a purchase, it is infrequent that the leader goes against that advice. If you want the top person to decide in your favor, you first need to get that highly respected person to decide in your favor.
That is why coverage is essential, and you must understand if someone is a supporter, neutral, or an enemy. In my book, Eliminate Your Competition, I teach salespeople how to create a Power Matrix to map the influencers in the sale. A Power Matrix covers the 9 (or 25) people that might have an influence over the decision.
It boils down to a couple of simple items and by creating a Power Matrix the salesperson can effectively track what is going on:
- Work on trying to get as many supporters as possible. If there are one or more enemies, try to move them to at least being neutral. The most potent and rewarding move is an enemy to a supporter.
- Make sure you have a strong supporter (a coach and a champion) that is providing you with private information, coaching you on tactics, and, most importantly, selling on your behave when you are not present.
You may purchase my book, Eliminate Your Competition, from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.
Check out this great video from Brian Burns that summarizes all of this. Brian has a lot more great stuff that he puts out on his YouTube channel. You need to check it out.