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	<title>complex &#8211; Eliminate Your Competition</title>
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		<title>Brian G. Burns Interviews Sean O&#8217;Shaughnessey On How To Win Large Enterprise Deals</title>
		<link>http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/</link>
					<comments>http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/#comments</comments>
		
		<dc:creator><![CDATA[Sean O'Shaughnessey]]></dc:creator>
		<pubDate>Mon, 07 Sep 2020 13:44:23 +0000</pubDate>
				<category><![CDATA[Sales strategy advice]]></category>
		<category><![CDATA[Sales strategy advice - trending]]></category>
		<category><![CDATA[Brian G. Burns]]></category>
		<category><![CDATA[complex]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[interview]]></category>
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		<category><![CDATA[podcast]]></category>
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		<guid isPermaLink="false">http://www.thetrapper.com/?p=1375</guid>

					<description><![CDATA[Brian Burns interviewed me for his podcast, The Brutal Truth, which can be found at https://www.youtube.com/c/BrianBurns/videos. This version of the video doesn&#8217;t have the automatic transcription of the original podcast. I have created a better transcription below. I encourage you to read it here. Brian&#8217;s podcast was titled The Top 3 Things You Need To &#8230; <p class="read-more"><a class="btn btn-default" href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/"> Read More<span class="screen-reader-text">  Read More</span></a></p>]]></description>
										<content:encoded><![CDATA[
<p><a rel="noreferrer noopener" target="_blank" href="https://twitter.com/BrianBurnsB2b">Brian Burns</a> interviewed me for his podcast, <a rel="noreferrer noopener" target="_blank" href="https://www.youtube.com/c/BrianBurns/videos">The Brutal Truth</a>, which can be found at <a rel="noreferrer noopener" target="_blank" href="https://www.youtube.com/c/BrianBurns/videos">https://www.youtube.com/c/BrianBurns/videos</a>.</p>



<p>This version of the video doesn&#8217;t have the automatic transcription of the original podcast. I have created a better transcription below. I encourage you to read it here.</p>



<p>Brian&#8217;s podcast was titled <strong><em>The Top 3 Things You Need To Do To Close Large Enterprise Deals.</em></strong> We summarize those three things in the final moments of our conversation:</p>



<ol class="wp-block-list"><li>Practice at being a well-rounded person.&nbsp;</li><li>Practice at being a business person.&nbsp;</li><li>Be able to relate to your customer in a way that makes them successful.</li></ol>



<p>I would also add a 4th attribute that we discuss in the podcast, but Brian doesn&#8217;t emphasize in this podcast (but he does in his other episodes):</p>



<h2 class="has-text-align-center wp-block-heading">ABL &#8211; Always Be Learning</h2>



<p>I hope you enjoy the podcast. The transcript is below the video.</p>



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<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>Sean, welcome to the show. As a way of getting started, tell us about yourself.</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>Thanks, Brian, I enjoy being here. I am Sean O&#8217;Shaughnessey. I&#8217;m currently the Chief Revenue Officer for Agile Stacks, a startup company based in California. I&#8217;m in the Midwest, though, because I cover the entire world. I can be anywhere. </p>



<p>I have a long history of selling enterprise IT solutions. I have worked for many large companies that are names everybody&#8217;s heard of on your program.</p>



<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>It was kind of weird that before I looked at your profile, I was expecting an Irish accent.</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>A lot of people say that, but I&#8217;m a seventh-generation Irish. I have a lot of German blood in me as well. But I&#8217;m the seventh generation. The first generation O&#8217;Shaughnessey that came over on the boat was back in about 1820 or 1830. Something like that. So we have been in America for a long time. I didn&#8217;t look like an Irish man. I&#8217;ve got gray hair, of course, but blonde hair originally.</p>



<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>You can pass as an Irishman. But yeah, you spell your name the same way my brother does. And yes, so he grew up with everyone calling him &#8220;seen.&#8221; Yeah. Have you experienced that?</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>Absolutely. Thank goodness for Sean Connery. I think I&#8217;m actually named after Sean Connery. I think my mother, God rest her soul, had a crush on Sean Connery.&nbsp;</p>



<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>How did you get into sales?&nbsp;</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>My father was a salesperson. My brother was a salesperson. I was originally trained as a mechanical engineer. I realized that I didn&#8217;t want to be a mechanical engineer. My last day of being a mechanical engineer is when I walked across the stage to get that diploma. I immediately went into sales. </p>



<p>I went to a really great program put out by Allen-Bradley, which was a whole year of sales training. It was almost like getting a Master&#8217;s in Sales. And I never looked back. I never wanted to be a mechanical engineer. I was more on the business side. I&#8217;m technically adept, but I just enjoy selling. I enjoyed being with people. I definitely don&#8217;t like being stuck in the office, like I am now with this stupid COVID thing where I can&#8217;t go to see customers.&nbsp;</p>



<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>You miss the traveling?&nbsp;</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>I do. When you&#8217;re traveling, you hate it. When you don&#8217;t travel, after doing this so long, it just feels wrong. I think my suitcase is dusty.</p>



<h3 class="wp-block-heading">Brian G. Burns&nbsp;&nbsp;</h3>



<p>That&#8217;s it. You get used to looking at bad TVs and bad hotel food and not waking up not knowing where you are.</p>



<h3 class="wp-block-heading">Sean O&#8217;Shaughnessey&nbsp;&nbsp;</h3>



<p>Exactly. I think the biggest thing is my wife is saying, &#8220;Get out of the house!&#8221;</p>



<p>There is more to read. Go to the following pages to read:<br><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/">Introduction</a><br><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/2/"><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/2/">Why does Sean like the sales profession?</a></a><br><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/3/">The transition from salesperson to sales manager</a><br><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/4/">Growth milestones</a><br><a href="http://www.thetrapper.com/2020/09/07/brian-g-burns-interviews-sean-oshaughnessey-on-how-to-win-large-enterprise-deals/5/">Rep radar and Always Be Learning</a></p>


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