Do’s And Don’ts For Your Sales Kickoff
Many organizations structure and plan their SKOs as isolated events – rather than springboards for the entire fiscal year – and neglect to prepare their sales team, pre-SKO, or follow up afterward. For example, 84% of organizations don’t conduct sales rep training in advance of their SKO for context, and 71% don’t deliver post-work or follow-up training to reinforce what was learned. A surprising 42% of participants said they wished their company would integrate their SKO’s theme and messaging into the rest of the year.
