
Sales Training is Crucial for Businesses
Salespeople are not typically trained in universities, with only 59 universities offering a major in sales. Comparing this to the above professions, accounting is offered in over 1,800 universities. This means that sales managers cannot rely on the university system to offer them quality candidates.
The sales profession is incredibly difficult, and failure is common. There is no profession (aside from marketing) where the expectations are so significantly missed. It is not unusual for 10-20% (or even 30%) of a sales team to not achieve their company-set goals. If accountants failed at that level, most companies would get fined by the SEC and the IRS. If product engineering failed at that level, the products we buy would constantly fail.