Tag: LinkedIn

LinkedIn Best Practices

LinkedIn Best Practices

LinkedIn offers a multitude of benefits for businesses. To start, it has 3x higher visitor-to-lead conversion rate than Twitter and Facebook. Additionally, half of the members say they’re more likely to purchase from companies when they engage with them on LinkedIn.

How to Get the Most Out of LinkedIn #infographicYou can also find more infographics at Visualistan

Salespeople Should Stop Making These 11 Social Media Mistakes

Salespeople Should Stop Making These 11 Social Media Mistakes

There is no question that salespeople need a positive impression on social media. You can save the Facebook account for friends and family arguments and fun posts, but your LinkedIn account and your Twitter account need to be professional.

Remember, every sale is composed of three things that you are selling:

  1. Your product (and your product is probably not better than your competitor’s product).
  2. Your company (and your company’s reputation is probably not better than your competitor’s reputation).
  3. YOU!

So if the first two things probably tie with your competitor, the real thing that you sell every day is YOU. You are the difference maker in the sales process. You influence the sale every time that you interact with the prospect. The goal of social media is to affect the deal even when you are not in the prospect’s office.

If you want to understand more about how selling YOU is the most crucial part of what you sell, you can reach out to me, and we can discuss. You also may want to purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.

Social media is a great tool. It isn’t the entire sale, but it can be a definite difference maker in selling the third and most significant part of what you sell – YOU! So you cannot screw up your social presence. You need to make it work for you. Hootsuite is a great tool that I use, and they regularly advise on using social media. My article here was inspired by their original post. Here are eleven social media mistakes that all salespeople need to avoid:

  1. Overusing hashtags – stop at one or two and make sure they are relevant to what you are saying.
  2. Jumping on every trend – You look foolish when jumping on the buzz-bandwagon for a hot topic, rather than being relevant. Instead, you need to add value, not noise.
  3. Oversharing – You look silly, phony, and pretentious when sharing pics of your breakfast. Remember that your brand is a public figure. Sure, be entertaining, witty, and bold as long as you’re professional, useful, and savvy about what you post for your intended audience.
  4. Not responding to your audience – Social media is about being social (hence the term). When a friend says something to you at a party or when they see you at the grocery store, you don’t just walk by them, do you? You interact with them. Do the same with social media.
  5. Automating thank-you responses. – It is no very easy to hit a button on LinkedIn to say Thank You. Guess what – everyone on LinkedIn knows that you just hit a button. Don’t do it. Type a quick couple of honest words. It takes maybe a minute longer than the quick button and is 1000% more valuable.
  6. Posting for posting’s sake – if you have nothing to say that day, then don’t say anything. Be relevant, not a pest.
  7. Posting rather than talking – It is vital to evolve your social presence to speak to your followers. Don’t just put up a link to an article, explain why it is essential to read. I slightly break this rule for posting to Twitter for items that you wrote, that is okay. But, if you found a great article on WSJ or Forbes or some other business-oriented channel, explain why you are putting it on to your social channel.
  8. Worry less about the number of followers (corollary: Don’t buy likes or followers): It doesn’t do you any good. You need to have a relationship with those that matter to your career. False likes and false followers don’t matter. You won’t make more commission because you have 1,000 false followers!
  9. Don’t post about sex, politics, or religion unless it is to your friends and family on Facebook. Even then, remember it is part of you, and your future employer will read it. If you don’t want your next boss to read it on Facebook, then don’t put it out.
  10. Don’t share only other’s stuff – you need to offer your commentary about the world and your business.
  11. Stop auto-posting the same message. It is okay to repeat a post once or twice separated by a couple of days. These are streams of information, and your followers may easily miss a single post. However, the limit is three duplicates, and they each need to be at least 18-36 hours between posts (or longer). BTW, Hootsuite is an excellent tool for managing this.
Header Photo by juaniraola
Evernote as a business card reader

Evernote as a business card reader

If you want to manage your relationships with your prospects and customers, you will need an effective and quick way to scan business cards to your personal and professional database. Evernote provides an effective way to accomplish this tedious task.

It is very possible that your employer requires you to put this information into their corporate database. This is perfectly acceptable. Your employer pays you and you represent them to your prospects and customers, therefore, they have every right to ask you for information about those that you meet. However, this does not preclude that you maintain your own list of people that you have met – you are not forced to forget everyone that you met when you leave an employer.

Regardless of where you store your contacts, you need an efficient method for taking the information off of a business card and getting it into your computer. Your basic choices are:

  • Pay an assistant to transcribe the data.
  • Manually transcribe the data yourself.
  • Use an optical character recognition (OCR) tool to accelerate your own efforts.

I have used several OCR tools in my past. My current favorite tool is to use Evernote. I find it to be very efficient and quite accurate. I use an iPhone and here is some assistance in using Evernote to increase your efficiency with scanning business cards.

The business card camera captures the clearest possible images of your business cards and saves everything into a contact note including:

  • Name, title, company, and additional contact info
  • An image of the card
  • A photo of the person and LinkedIn profile information (when available)

Business card scanning is an Evernote Premium feature. Basic and Plus users can currently get 1 year of business card scanning for free when they connect Evernote and LinkedIn.

Using the business card camera

Start scanning cards

To start scanning:

  • Make sure your device is connected to the internet.
  • Open up Evernote.
  • Hold the “+” icon on the bottom of Evernote and three icons will appear. Slide to the ‘Photos’ icon from the quick note panel on the home screen of Evernote on your iPhone or iPad.
  • Position the camera over the card so that the edges of the card remain in view. The camera automatically detects, focuses, and captures the business card (there will be a green overlay on the card). Note: If the business card isn’t automatically detected, tap the button in the upper right corner to turn Auto Mode off.
  • Once the business card is captured, Evernote displays all the information recognized from the card. If you are logged into LinkedIn and the email from the card matches a LinkedIn profile, Evernote pulls in additional information about the contact.

Review and edit contact info

It is a good idea to review the information scanned from cards to verify if it is the way you want it to appear. If Evernote finds a matching LinkedIn profile, Evernote imports additional contact information from that profile and adds a LinkedIn icon beside any of those corresponding fields.

If any of the scanned information needs to be edited, do the following:

  • Tap the field to edit the information.
  • Tap Save to save to Evernote as a new contact note. To scan additional cards, tap Back to camera or tap Done to finish.

Connect with LinkedIn

Evernote automatically build a content-rich note around business cards you scan. Business cards become searchable contacts in Evernote with full contact information, a link to their current LinkedIn profile, and a photo, plus a section for notes.

You don’t have to be connected with the person on LinkedIn for this to work. As long as you’ve connected your LinkedIn account to Evernote, you’ll automatically get the person’s profile info and photo. After scanning their card, you’ll have the option to connect on LinkedIn, share your own contact information, or save the new person’s info as a contact in your device’s address book.

If the scanned business card email address matches a LinkedIn profile email address, you can send a LinkedIn connection request from Evernote in one of two ways:

  1. Scan the business card and save the note. When you see the confirmation message, select Connect on LinkedIn. A notification appears to let you know the invitation has been sent.
  2. If you’ve already scanned the card, open that note and tap the Connect link.

Easily save new contacts

There are two ways to save contact information from every scanned card to the contacts on your mobile device:

  1. Automatically: To save information from every card scanned, simply tap your account name and select General > Camera > Business Cards and toggle ‘Save to Contacts’ on.
  2. Manually: Select Save to contacts from the options menu.

By default scanned cards are saved to the ‘Business Cards’ notebook. You can change this notebook and how cards are tagged from the Settings screen. Simply tap your account name and select General > Camera > Business Cards and select Notebook or Tag to change your preferences.

Photo by shinya

Six easy tips to stand out on LinkedIn

Six easy tips to stand out on LinkedIn

Paul Castain’s Blog had a great article recently about six ways to stand out on LinkedIn. I thought it was great so I am going to reproduce part of it here. However, you definitely should jump over to read Paul’s complete article as there is much more to Paul’s article than what I have put here.

Here are 6 super easy (and no cost) ways for you to stand out on LinkedIn. As a bonus, they don’t require you to spend massive amounts of time in order to accomplish them!

  1. Send an actual note instead of the impersonal LinkedIn invitation template! Based on my own experience (and polling my followers) 99% of the invitations sent on LinkedIn, come across as impersonal and worse yet, part of a bulk effort to amass legions of “connections”. By the way, you’ll dramatically increase the number of people who actually accept your invite as well.
  2. Say “Thank you” Thank them for accepting your invite. Thank them for sending you an invite and at the end of that “Thank you”ask them a question. Questions, inspire responses, responses create dialogue, dialogue creates propinquity and propinquity helps you stand out.
  3. Every day, LinkedIn gives you conversation starters. They will tell you Everyone in your network who have new jobs, new roles, work anniversaries, birthdays. You’ll find these conversation starters under the notifications tab. Most people use LinkedIn’s sh*tty template for congratulating your connection but; you’re BETTER than that so why don’t you do something NOBODY does; Send a handwritten note via an ancient technology known as “snail mail”. Don’t feel like doing that? Shoot a 59 second video with your message and embed it into an email.
  4. The best questions are the ones where people have strong opinions. Think about the people you’re trying to reach. What do they feel strongly about? What topics do they tend to have strong opinions about? Is there an “elephant in the room” that needs to be addressed.
  5. Remember your manners and respond to those who were kind enough to respond to you. Otherwise you’re going to look like a tool! Whenever I ask the question “How many people, in your network have suggested a quick call to get to know each other?”, the answer is pretty much little to none! And yet, that call is essential in order to create a level of comfort and propinquity necessary for others to buy from us, refer us, help us with a warm intro etc.
  6. You should be continually thinking about people who should know each other in your network. Send them both an email introducing them to each other. Nice way for you to stand out and . . . It has this way of encouraging the recipient to return the favor.

Six super simple ways for you to stand out without spending a dime of your money and without having to spend a ton of time on LinkedIn. Once again, jump over to Paul’s original article and you will learn a lot more.

Photo by TheSeafarer