This is the fifth and last part of my series discussing the five basic sales strategies. To remind you of the list, they are: Frontal Flanking Fragment Defend Develop Every sales manager and salesperson should be familiar with these strategies. The sales team should understand which approach they should employ in various situations. 5. Develop …
This is the fourth part of my series discussing the five basic sales strategies. To remind you of the list, they are: Frontal Flanking Fragment Defend Develop Every sales manager and salesperson should be familiar with these strategies. 4. Defend A defend strategy protects your position from the inevitable assault from your competitors. It almost …
This is the third part of my series discussing the five basic sales strategies. To remind you of the list, they are: Frontal Flanking Fragment Defend Develop Every sales manager and salesperson should be familiar with these strategies. Everyone should understand which approach they should use in various situations. 3. Fragment The fragment strategy is …
This is the second part of my series discussing the five basic sales strategies. To remind you of the list, they are: Frontal Flanking Fragment Defend Develop Every sales manager and salesperson should be familiar with these strategies. They should understand which approach they should use in various situations. 2. Flanking A flanking strategy shifts …
There are five basic approaches to a sales campaign. Each strategy will work some of the time. Unfortunately, none of the strategies will work every time. Unless your product is currently unbeatable in the marketplace, you will have to be flexible in the chosen strategy. Frontal Flanking Fragment Defend Develop Three “Fs” and two “Ds” …
I recently read an article that I think mischaracterizes the B2B buying behavior of individuals. The article is titled “Rethinking Demand Creation” and it appears on Demand Spring. The author seems to imply that buyers are making an emotional decision first and then justifying it with logic. I do not believe that is true. It …
Solving Time Management problems is not only essential for efficiency’s sake – but it’s also one of the best ways to usher in an era of maximized sales. Inefficient Time Management can cause a host of problems, not the least of which is lost money due to lack of time for the sales team. Header …
