Owler is a reasonable substitute if Google Alerts is confusing to you
I actually prefer to use Google Alerts to find news about my prospect and customers. I find it a bit easier to control the output. I explain my technique in my book. However, some people get confused by the complexity of carefully scripted Google searches and Owler is a good tool if you are in that camp. Thank you to Mr. Carpenter for suggesting it to me via his book as I didn’t know about this tool before reading the book.
TIP # 109 Use Owler . Owler is a good free resource for finding news ( trigger events ) about prospective companies. This is great information to use in personalized emails.
Carpenter, E.R. Brain Dump: 167 Tips & Tricks from a Six-Figure Sales Prospecting Legend (Kindle Locations 634-635). Forest Wade Press. Kindle Edition. (content reformatted to make it easier to read on this site)