Effective Salespeople Know How to Write

Effective Salespeople Know How to Write

Probably the most critical skill of a salesperson is to be able to communicate effectively. Some sales managers will even have a job candidate do a presentation as part of the interview process. Also, many sales managers will review resumes and cover letters for signs of poor writing.

If you want to be a top producer in sales, you need to be able to write effectively. You will be writing emails and letters to prospects and customers. You will be writing proposals. You will be modifying presentations. You should also be writing LinkedIn posts and blogs. Effective writing is a required sales skill.

In my book “Eliminate Your Competition” I gave you several examples of newsletters and prospecting letters. You may purchase my book “Eliminate Your Competition” from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.

Your ability to communicate your ideas and your thoughts will improve the more you do it. In this post, I am not overly concerned with how you structure your communication. In this post, I want to make sure you are not writing with 4th-grade grammar and 2nd-grade spelling skills. If you are using the Microsoft Office suite of productivity tools, you can have that tool give you suggestions on spelling and on grammar. Unfortunately, it is not the best tool available, and I suggest that you look at Grammarly.

Grammarly is a great tool. It can be embedded into your browser or in Microsoft Office, or you can just use the web tool.

Once you create a Grammarly account for free, take a tour of the Grammarly editor. It shows you how to get feedback on your writing quickly, make your writing clear and adjust feedback to your preferred writing style.

Then open a new document and set a goal for your writing. You can set writing goals based on your:

  • The intent, e.g., inform, tell a story or describe
  • The audience, e.g., general or expert
  • The Style, e.g., formal or informal
  • Desired Emotion, e.g., mild or strong
  • Targeted Domain, e.g., academic, business or technical

When you’re ready, merely paste extracts of your writing for proofreading, grammar checking and catching spelling mistakes. Or you can write directly in Grammarly and then paste your work into your writing app of choice. After a few seconds, this proofreading tool underlines grammar mistakes similar to what you see in Word.

Grammarly Premium also provides a more detailed explanation than the free version (or Word) about why you made a writing mistake. This is particularly useful if you want to improve your knowledge of English grammar.

The free version contains most of the features of Grammarly Premium apart from an advanced grammar checker, a plagiarism detector, and some vocabulary enhancement suggestions. In other words, the free version of Grammarly is ideal for salespeople with a minimal budget for writing tools.

Grammarly Premium provides detailed information about each of your grammar mistakes. It also provides additional writing insights and an ability to set writing goals. It also finds and fixes more errors than the free version.

You can pay for premium on a monthly, quarterly or annual basis. I currently pay for a monthly premium subscription as this strikes me as a nice balance between affordability and managing my expenses.

Yes, this blog post (in fact nearly all of my writing) was double-checked with Grammarly.

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