It is very difficult to create a brand within Twitter, so it is important to manage your tweet length. The service is a streaming service, and the flow of tweets is constant. This problem is even more true if your user community follows a large number of sources. In that situation, your tweet may only be on someone’s page for a few seconds or, at best, a few hours. Retweets help to increase your brand by delivering your message again, but if you don’t manage your tweet length then your tweets become less viable for retweeting.
Read More Tweet length at 140 characters on Twitter is important
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