Traits of Top Salespeople

"Top salespeople are committed: they are dedicated to their job, customers, and the company."

Tag: time management

15 Career Success Principles For Salespeople

15 Career Success Principles For Salespeople

Sales is one of the most challenging and rewarding careers a person can choose. It takes hard work, determination, and a robust set of career success principles to be successful in this field. This post will explore fundamental principles that lead to success in a sales career. Understanding and applying these principles gives you the best chance for success in your sales career.

  1. Identify your personal brand and develop a strong message
  2. Build a professional network and stay connected
  3. Stay current on industry trends and changes
  4. Develop marketable skillsets
  5. Maintain a positive attitude, even during tough times
  6. Stop selling and start helping
  7. Find a professional mentor to guide you
  8. Believe in yourself and your ability to sell
  9. Commit to continuous learning
  10. Be a resource for your clients
  11. Focus on solutions, not problems
  12. Build relationships of trust
  13. Manage your time and energy effectively
  14. Take the initiative and be proactive
  15. Be persistent and never give up

1. Identify your personal brand and develop a strong message

There’s no doubt that personal branding is essential for salespeople. In a world where buyers have more choices than ever before, it’s vital to stand out from the crowd and make a strong impression.

But what exactly is a personal brand, and how can you develop one? Simply put, your personal brand is how you present yourself to the world. It’s the sum of all the experiences and interactions people have with you, starting with how you communicate your message.

If you want to develop a strong personal brand, it’s essential to start by articulating your unique selling proposition. What makes you different from other salespeople? What value do you bring to the table? Once you’ve answered these questions, you can develop a strong personal brand that will help you close more sales.

Remember, there are three things that every salesperson sells in every deal:

  • Your product
  • Your company
  • Yourself

Since most products have competition that solves the core of the same problems, products rarely win the deal by themselves as the second best product usually has enough features/benefits to achieve the prospect’s goals.

Since most companies are of high quality, the company’s reputation rarely wins the deal. Yes, there are times when the customer will only buy from a specific vendor (the adage that no one was ever fired for buying from IBM is long over).

The significant variable in all sales opportunities is YOU. You can show you are a better partner and advocate than the other salesperson.

Customer loyalty isn’t what it used to be. When you have a relationship with a customer, everything is more straightforward. People don’t return simply because it’s where they purchased previously. They re-purchase because salespeople took the time to build a relationship. They gave the customer a reason to buy from their company.

But remember, even one mistake can cause a loyal customer to leave. It is up to you to sell them on your company, sell them on your professionalism, and then keep them sold through simple, consistent communication.

2. Build a professional network and stay connected

As a salesperson, it’s essential to have a strong professional network. After all, your network is your lifeline to potential customers and sales leads. But building and maintaining a professional network can be challenging, especially if you’re always on the go. Fortunately, you can do a few simple things to make sure you stay connected.

First, make an effort to attend industry events and meetups. This is a great way to meet new people and stay up-to-date on the latest trends.

Second, use social media to connect with other salespeople and professionals in your field. LinkedIn is a particularly useful platform for salespeople, allowing you to connect with others in your industry easily.

Finally, don’t be afraid to reach out to your contacts regularly. Whether you’re staying in touch via email or meeting up for coffee, maintaining regular communication is key to maintaining professional relationships.

3. Stay current on industry trends and changes

Salespeople need to stay current on industry trends and changes. The sales industry is constantly evolving, and salespeople who don’t stay up-to-date on the latest changes are at a disadvantage.

In addition, knowing about the latest industry trends can help salespeople be more successful in their careers. By being aware of new products, sales strategies, and other changes in the sales industry, salespeople can adapt their own tactics to better meet their customers’ needs.

Furthermore, keeping current on industry trends shows potential employers that salespeople are committed to their careers and are always looking for ways to improve their skills. Therefore, salespeople should make it a priority to stay current on industry trends and changes.

4. Develop marketable skillsets

In today’s competitive job market, it’s more important than ever to have a set of skills that will make you attractive to potential employers. While some jobs may require specific training or experience, there are a few skillsets that are prized by salespeople across industries.

One of the most important sales skills is the ability to build relationships. Whether you’re selling a product or selling yourself in an interview, your ability to connect with others and create rapport will be essential to your success. In addition, salespeople need to be adept at problem-solving and be able to think on their feet. The ability to quickly assess a situation and find a creative solution can be the difference between making a sale and losing out to the competition.

Finally, salespeople need to be able to handle rejection. In any sales process, there will be times when you don’t close the deal. The ability to pick yourself up and keep going despite setbacks is essential for any salesperson who wants to build a successful career.

5. Maintain a positive attitude, even during tough times

One of the most critical things salespeople can do is maintain a positive attitude, even during tough times. A positive attitude will not only improve your sales numbers but also make you more enjoyable to be around. Your clients and customers will remember how you made them feel, and they’ll be more likely to come back and do business with you again in the future.

A positive attitude is also essential for your career growth. You’re more likely to take risks and seize opportunities when you have a positive outlook. You’ll also be better equipped to handle rejection and setbacks. So next time you feel down, remember that a positive attitude can make all the difference.

6. Stop selling and start helping

Most salespeople see their job as nothing more than a numbers game. The more people they talk to, the more likely they will make a sale. But this isn’t necessarily the most effective way to sell. It often leads to salespeople becoming pushy and aggressive, which turns potential customers off.

A better approach is to focus on helping potential customers rather than selling them something. People are much more likely to buy from someone who is interested in helping them, not just making a quick buck. So, if you’re looking to improve your sales career, start by focusing on helping people, not selling them. You’ll be surprised at how much more successful you become.

It is important to remember that without customers, there is no business. Companies rely on new and returning patronage to succeed; therefore, the customer’s needs should always be the priority. The foundation of a healthy customer base begins with earning the trust and respect of prospective consumers.

When we focus on selling, we’re thinking about ourselves. A salesperson focusing on selling to the customer is thinking about targets, their car payments, and the holiday they’re aiming for. The customer becomes a means to an end. A sale from them is a step in the direction the salesperson would like their life to go – another step towards achieving their sales target and lying on that beach in Fiji.

Helping our customers develops trust, which translates to deeper customer relationships. When we focus on helping our customers, we blow the competition out of the water. Who wouldn’t want to deal with someone focused on helping us meet our needs and goals? This is where you’ll hear your customers’ actual pain points, the real reasons why they can’t say Yes to your proposal right now.

7. Find a professional mentor to guide you

A mentor can be a valuable asset for any salesperson, providing guidance and advice on how to succeed in the sales industry. A mentor can help you develop your sales skills, set goals, create a plan to reach them, and stay motivated throughout your career.

Finding an experienced and professional mentor can help you take your career to the next level. There are many ways to find a mentor, such as networking with sales professionals, attending sales conferences or workshops, or participating in sales training programs. In addition, a mentor can introduce you to new ideas and perspectives and provide outside advice on your sales strategies.

Once you have found a mentor, nurture the relationship by meeting regularly and staying in touch even when you are not actively working together. A mentorship relationship can be a valuable source of support and knowledge to help you succeed in sales.

8. Believe in yourself and your ability to sell

Salespeople are often told that the key to success is believing in themselves and their ability to sell. This may sound like simple advice, but salespeople must internalize this message. After all, selling is all about persuasion, and it is difficult to persuade someone to buy something if you do not believe in it yourself. A salesperson who does not believe in their own ability is far less likely to be successful than one who does.

Likewise, a salesperson who doubts their ability is much more likely to give up when faced with rejection. Belief is a powerful tool, and salespeople who believe in themselves are more likely to find career success.

9. Commit to continuous learning

Salespeople are always looking for new leads and ways to increase their sales pipeline. In order to stay ahead of the competition, salespeople need to continuously learn new sales strategies and keep up-to-date with the latest products. Additionally, salespeople need to be able to adapt to changing market conditions.

By committing to continuous learning, salespeople can develop the skills they need to succeed in their careers. There are many ways to commit to constant learning, such as taking courses, attending seminars, and reading sales books. Salespeople who commit to continuous learning will be better equipped to handle whatever challenges they face in their careers.

Obviously, a great way to learn is to subscribe to this site and follow me on LinkedIn (https://www.linkedin.com/in/soshaughnessey/). You should also purchase and read my book Eliminate Your Competition. The reality is that at the end of every sales cycle, every competitor has been eliminated but the one that received the order. Don’t let someone else eliminate you from a deal that you want to win.

You may purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at retailers like Amazon, Barnes & Noble, and Books A Million.

10. Be a resource for your clients

Being a good salesperson is about more than just making a sale. It’s also about developing relationships and being a resource for your clients.

The best salespeople are always looking for ways to help their clients, even if it doesn’t result in an immediate sale. They build trust and credibility by demonstrating their expertise and knowledge and create long-term relationships by always putting their clients’ needs first.

To be successful in sales, adopt these habits and traits. Show your clients that you’re more interested in helping them than in making a quick buck, and you’ll reap the rewards in the form of loyalty and repeat business.

11. Focus on solutions, not problems

As a salesperson, it’s essential to focus on solutions, not problems. This habit can help you stand out from the competition and build trust with potential customers. When you focus on solutions, you demonstrate that you’re resourceful and capable of finding creative ways to solve problems. This is an essential trait for salespeople, as it shows that you’re committed to meeting your customer’s needs.

In addition, focusing on solutions shows that you’re proactive and can think on your feet. Customers will appreciate your ability to find innovative solutions to their problems, and they’ll be more likely to do business with you in the future.

12. Build relationships of trust

With the advent of the internet, it’s easier than ever for consumers to find information about products and make informed purchase decisions without even speaking to a salesperson. However, that doesn’t mean that salespeople are no longer important. In fact, salespeople who build relationships of trust with their clients can be incredibly valuable, forming bonds that last long after a purchase has been made.

A trustworthy salesperson is someone consumers can rely on for accurate information and recommendations. This type of salesperson doesn’t just try to make a quick sale; instead, they take the time to get to know their clients and understand their needs. As a result, clients are more likely to come back to this salesperson in the future and recommend them to others.

Building trust takes time and effort, but it’s well worth it for salespeople who want to create lasting relationships with their clients. Habitually truthful salespeople with strong communication skills are more likely to succeed in building trust than those who don’t possess these traits. By making an effort to build trust from the beginning of every relationship, salespeople can set themselves apart from the competition and create lasting bonds with their clients.

13. Manage your time and energy effectively

The best salespeople are the ones who know how to manage their time and energy effectively – they are effective time and energy managers. They don’t waste their time on things that don’t matter, and they take care of themselves so they can be at their best when it comes time to sell.

Great salespeople know how to prioritize their time, master the art of follow-up, are disciplined with their self-care routine, and always have a positive attitude.

Good salespeople know that their success depends on their abilities to focus and work hard, so they develop habits that help them make the most of their time and energy. For example, they might wake up early to get a head start on their workday or take a break after every sales call to regroup and recharge.

In addition, salespeople typically have high levels of self-motivation and optimism, which helps them stay focused even when things are tough. By developing these time-management skills, salespeople can set themselves up for success.

Being a salesperson is a demanding job. Many salespeople develop habits that sabotage their productivity. For example, some salespeople spend too much time on the phone or social media, while others allow themselves to be interrupted by email and text messages. The best salespeople have mastered the art of time management and know how to focus their energy on the task at hand. In addition, they know when to take breaks and how to use downtime effectively. They understand that sales is a numbers game, and they prioritize speaking with as many potential customers as possible.

14. Take initiative and be proactive

I am occasionally interviewed about my book Eliminate Your Competition. In those interviews, I am typically asked to summarize the differences between the 4 types of salespeople (Farmer, Hunter, Gatherer, and Trapper).

As I describe in my book, a Gatherer is a superior version of a Farmer and a Trapper is a superior version of a Hunter. That superiority comes with a lot of enhancements but primarily it is that a Gatherer is more proactive than a Farmer and a Trapper is more proactive than a Hunter.

You may purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.

Being a salesperson requires more than simply being good at sales. To be successful, a salesperson must also be proactive and take the initiative. This means always looking for new sales opportunities and taking the initiative to follow up on leads. Additionally, a salesperson must be able to think on their feet and come up with creative solutions to problems. These traits are essential for any salesperson who wants to be successful. By taking the initiative and being proactive, salespeople can ensure they are always one step ahead of the competition.

Any salesperson worth their salt knows that being proactive is a vital part of the job. That means taking the initiative, being assertive, and always looking for new opportunities. After all, the best salespeople are always one step ahead of the competition. While some people may be naturally inclined to be proactive, others may need to work a little harder to develop this habit. However, it’s important to remember that anyone can learn to be more proactive with a little effort. By cultivating the traits of a proactive salesperson, you can set yourself up for success in any sales situation.

Being proactive is the second most essential trait of all things that are needed for a great sales career. When I look at poorly performing salespeople, they are almost always reacting to things that are around them rather than driving those events. The most important trait is coming up below: persistence.

15. Be persistent and never give up

A salesperson’s job is not easy. It requires a lot of skill, charisma, and, most importantly, persistence. Persistence is the last trait that I list for two reasons:

  1. I think it is probably the most essential trait of successful salespeople
  2. Only those persistent readers will make it through to this last listed trait!

I often bastardize this great quote by President Calvin Coolidge:

“Nothing in this world can take the place of persistence [in sales]. Talent will not; nothing is more common than unsuccessful [salespeople] with talent. Genius will not; unrewarded genius [in sales] is almost a proverb. Education will not; the world is full of educated [failed salespeople]. Persistence and determination alone are omnipotent [in sales]. The slogan ‘Press On!’ has solved and always will solve the problems of the human race [especially when it comes to selling and making quota].”

Slightly edited and enhanced quote by President Calvin Coolidge

I have written about persistence before and explained how persistence won orders for me when I was a quota-carrying salesperson.

Have you ever tried to learn to water ski? In my experience, the most common advice for new skiers is to hang on to the ski rope until you almost can’t take it anymore, and then hang on a bit more. For new skiers, it is right when they feel like the rope will be ripped from their hands that they are about to be lifted from the water and beginning to glide. If they just hold on for one more second, success will happen.

The same is true of sales. Success is right after the next phone call. Success is only one more email, Twitter post, or LinkedIn connection away. If you stop now, you will not enjoy the result of this effort as you will have given up just one instant too early.

A salesperson must be able to handle rejection after rejection and still maintain a positive attitude. They have to believe in their product or service and never give up, no matter how often they are told “no.” This is not an easy trait to develop, but it is essential for success in sales.

The good news is that persistence is a habit that can be learned. With practice, salespeople can develop the skills and traits necessary to succeed in this challenging field. There is no doubt that sales is a tough gig, but with perseverance, anything is possible.

The best salespeople are persistent and never give up. They understand that sales is a numbers game, and the more people they talk to, the more likely they will find someone interested in what they’re selling. They also know that it takes time to develop relationships and build trust, so they’re patient and never give up on a potential customer.

Don’t ever give up. No means not yet. You will never be column fodder if you understand what is important to your prospect. You must be prepared to explain how you help your customer achieve their goals, even if the customer doesn’t want to hear it. The opportunity will come with persistence and perseverance.

These traits are essential for sales success, and the best salespeople have developed them into habits. They know that if they keep working hard and never give up, eventually, their efforts will pay off. So if you’re thinking about becoming a salesperson, remember: persistence and tenacity are key. Never give up on your dreams; eventually, you’ll reach your goals.

Get Started

These are just a few of the principles that can help you sell more effectively. If you can implement these principles into your career, you will be well on your way to achieving success as a salesperson. It takes hard work, determination, and a robust set of career success principles to be successful in this field.

If you want to learn more or need help implementing any of these concepts, don’t hesitate to reach out to us.

Use these tips as a foundation to build the successful sales career you deserve. What principle resonates most with you? How are you going to apply it to your own professional development? Let us know in the comments below!

Header Image by Gerd Altmann from Pixabay
10 Reasons Why Top Salespeople Are Successful

10 Reasons Why Top Salespeople Are Successful

Salespeople are the lifeblood of any company, but they are a unique breed of people. They are responsible for bringing in new customers and generating revenue. They often have to work long hours, put in extra effort, and make quick decisions that can either make or break the deal. It’s no wonder, then, that companies are always on the lookout for top salespeople.

But what makes a top salesperson? And how can you become one? Check out these ten reasons why top salespeople are successful. The list is not in any order as nearly all top salespeople do all of these things, and, in fact, they probably want to do each item even better than they currently perform the role.

  1. Top salespeople do what they love to do
  2. Top salespeople know precisely what they want
  3. Top salespeople back their sales goals with perseverance
  4. Top salespeople commit to lifelong learning
  5. Top salespeople use their time well
  6. Top salespeople follow the leaders
  7. Top salespeople know that character is everything
  8. Top salespeople use their natural creativity
  9. Top salespeople practice the golden rule
  10. Top salespeople pay the price of success

1. Top salespeople do what they love to do

Being a top salesperson requires more than just a love of the sale itself. It requires an innate ability to connect with people, an unwavering dedication to meeting goals, and a passion for selling the product or service.

However, the heart of a top salesperson is their love of the job. No matter how challenging the sale may be, they maintain a positive attitude and remain focused on their goals. This passion drives them to succeed, no matter what obstacles they face. Without this essential ingredient, even the most talented salesperson will eventually fall behind.

So if you want to be a top salesperson, find something you love to do and dedicate yourself to it wholeheartedly. Only then will you have the necessary drive to succeed.

2. Top salespeople know exactly what they want

Top salespeople are go-getters. They know what they want, and they go after it with a passion. They are driven to succeed and will stop at nothing to reach their goals. This single-minded focus is what sets them apart from the rest.

They don’t just sell; they close deals. And they don’t just close deals; they get the sale.

Top salespeople are also great communicators. They know how to build rapport and establish trust with their clients. They are excellent listeners and learn how to ask the right questions to uncover needs. As a result, top salespeople can create solutions that address their clients’ pain points. This allows them to close more deals and achieve tremendous success.

3. Top salespeople back their sales goals with perseverance

Top salespeople understand that achieving their sales goals requires hard work and perseverance. They don’t give up when they face rejection or encounter obstacles. Instead, they view these challenges as opportunities to learn and grow. They know that each “no” brings them one step closer to a “yes.”

They also believe in their products and services and stay focused on the positive outcomes that their potential customers can experience. This confidence allows them to stay motivated even when the going gets tough.

When top salespeople set their sights on a goal, they are fully committed to achieving it. They don’t let anything get in their way. This tenacity is a significant reason why they are so successful.

4. Top salespeople commit to lifelong learning

Top salespeople are always learning. They are constantly reading books, taking courses, and attending seminars. They understand that the best way to stay ahead of the competition is to keep learning and growing.

Top salespeople also know that they can learn from their colleagues and customers. They are always on the lookout for new ideas and perspectives. As a result, they can adapt to change and remain at the top of their game.

Top salespeople understand that lifelong learning is essential to success. They are committed to continuously improving their skills and knowledge to provide the best possible service to their clients.

5. Top salespeople use their time well

Top salespeople are well aware of the importance of time management. They know that time is precious, and every minute counts when making a sale. Top salespeople use their time wisely, spending it on activities leading to results.

They are masters of prioritization, knowing which tasks are the most important and which can wait.

Time management is a critical skill for any salesperson, and the top salespeople have mastered it. Top salespeople also know how to delegate, freeing up their time to focus on tasks only they can do. As a result, they can sell more and achieve greater success.

6. Top salespeople follow the leaders

Top salespeople are always looking for an edge. They know that to be the best, they must learn from the best. So they study the top performers in their field, observing what works and what doesn’t.

Top salespeople are also willing to take risks. They know that they must be willing to put everything on the line to achieve big things. They also keep an eye on emerging trends, so they can be among the first to adopt new selling strategies. They’re not afraid of failure because they know that even the greatest salespeople have had their share of setbacks.

Top salespeople are constantly striving to improve, and they know that the only way to do that is to learn from their own mistakes and those of others. By following the leaders in their field, they can ensure that they’re always at the top of their game.

7. Top salespeople know that character is everything

Top salespeople know that character is everything. Sometimes, the key to success is simply being a good person.

Top salespeople are known for their integrity, their drive, and their commitment to their craft. They are also known for building relationships and connecting with people. These qualities allow them to establish trust with potential clients and close deals.

In a competitive industry, top salespeople know that character can make all the difference. By being honest, hardworking, and passionate, they set themselves apart from the rest and achieve success.

8. Top salespeople use their natural creativity

Top salespeople are often those who are the most creative. They can think outside the box and develop new and innovative ways to sell their product. This allows them to stand out from the competition and make more sales.

Creativity is often crucial in negotiating deals and developing new ideas to increase revenue. Top salespeople understand that being creative is not just about coming up with new ideas but also about being able to execute those ideas. They can take their creativity and turn it into results.

9. Top salespeople practice the golden rule

Top salespeople practice the golden rule: always treat your customers the way you would want to be treated. They know that every customer is different, and they take the time to get to know each one to provide the best possible service.

They build relationships with their clients and work hard to earn their trust.

Top salespeople are also great communicators. They listen carefully to their customers and make sure they understand their needs. They then use this information to tailor their sales pitch, so it resonates with the customer.

Finally, top salespeople follow up after the sale to ensure their customer is happy with their purchase. Top salespeople treat each customer respectfully and provide superb service, creating lasting relationships that result in repeat business and referrals.

10. Top salespeople pay the price of success

Top salespeople are often the highest earners in a company. However, they don’t always have an easy time achieving success. It takes a lot of hard work and dedication to reach the top; even then, it’s not always guaranteed.

Top salespeople often work long hours, make constant phone calls, and travel frequently. They may also have to deal with rejection regularly. This can be demanding and exhausting, but top salespeople know that the rewards are worth the effort.

They understand that success doesn’t come easy but is attainable if they’re willing to pay the price.

How can you become a top salesperson?

Becoming a top salesperson is not easy, but it is possible. Don’t try thought unless you love being in sales. You also must decide exactly what you want and achieve your goals with perseverance. You must commit yourself to lifelong learning and use your time well. It takes dedication and hard work to achieve this level of success. It takes commitment to knowledge, practicing the skills needed, and following in the footsteps of those who have come before you. If you are willing to put in the work and focus on developing your character above all else, then you can join the ranks of the best salespeople in the world.

With these tips in mind, you can begin practicing the habits of successful salespeople and start moving up the ladder. How will you become a top salesperson?

Tomorrow’s Path To Sales Productivity

Tomorrow’s Path To Sales Productivity

Solving Time Management problems is not only essential for efficiency’s sake – but it’s also one of the best ways to usher in an era of maximized sales.

Inefficient Time Management can cause a host of problems, not the least of which is lost money due to lack of time for the sales team.

Header Photo by nile (Pixabay)
9 Tips To Help You With Time Management

9 Tips To Help You With Time Management

Here are some tips that will now help you develop your time management.

1 – Set goals

I discussed in an earlier article on how to set your goals and you may want to click through are read how to set goals. I am a firm believer that you need to set five goals each for your family, your personal development, and your career.

2 – Find a good time management system and use it.

Everyone is different in how this works. There are lots of blogs out there to help you (here, here, here, here, and here for example). Pick one and stick to it.

3 – Tackle your biggest tasks in the morning.

The different systems out there will give you different advice. However, as a salesperson, your day will almost definitely get crazier as the day goes on. Therefore, every morning you need to make sure you accomplish your number one task before you do anything else. In my opinion, your number one task every day is to make sure that in the next two weeks, you have enough appointments scheduled with your largest opportunities in your pipeline.

4 – Follow the 80-20 rule. Another great time management tip is to use the 80-20 Rule, also known as the Pareto Principle.

In this case, 80% of your revenue is going to come from 20% of your activity. The Pareto Principle reinforces that you need to focus on your big deals as you need to have your 25 people in the Power Matrix covered and comfortable with you, your product, and your company.

5 – Schedule email response times.

Don’t respond to incoming emails until you accomplish your top goals for the day. Yes, this is difficult, but you need to ignore the internal marketing emails and even the emails from your boss until you get your top goal accomplished – get your appointments scheduled for the next two weeks.

6 – Take frequent breaks when working.

If you have an office day, you need to stand up and walk around every 45 minutes. Get a coffee or water. Look outside for a few minutes. Please don’t go out and smoke though because smoking is an almost guaranteed trip to the hospital or the morgue when you get older.

7 – Meditate or exercise every day.

Some time-management gurus will tell you to do this first thing in the morning. This may not be possible for some sales professionals due to interactions with customers or maybe the home office in other time zones. Instead, either workout or meditate (or both) sometime during the day. If morning works for you, that is better, but daily is essential.

8 – Make to-do lists in the evening for the next day.

Before you check out of work for the day, update your task list. If you prefer a piece of paper, then rewrite a clean version for the next day. If you prefer a software-based task list, review it and make sure it is accurate. Make this the last thing you do every day. Make sure that making your goal for appointments per week is one of the top one or two things for the next day.

9 – Turn off social media app alerts.

Every day you will log into social media to make sure you are appropriately communicating to your prospects. You need to create a reputation that you are making them smarter. However, confine this interaction to once in the morning and then once in the afternoon. For your personal social life of looking at cat videos and pictures of your niece – do that in the evening on your own time.

Header Photo by TeroVesalainen (Pixabay)
Time Is Your Enemy. Here Are Some Tips To Eliminate It As Your Competition.

Time Is Your Enemy. Here Are Some Tips To Eliminate It As Your Competition.

Time will beat you in every deal if you let it. It is a constant competitor. It is relentless. It never takes a break.

In every deal that you lose, you could possibly say that you just ran out of time to convince the prospect that you had the best solution. Whenever you do a post-mortem on your lost deals, it usually comes down to a simple realization, you didn’t spend enough time on with key decision makers. Sometimes you were blocked from spending time with the decision maker that turned the deal against you, but we all know that those blockers can be defeated given enough time.

We also know that time kills good deals. On old manager told me a statement that I often repeat, “The only things that get better with time, are cheese and wine.”

Using your time effectively is critical to your success as a salesperson. Hopefully, I can give you some tips to encourage you to do a better job, but I do have some bad news. You have probably heard all of these tips before. There is nothing new I can tell you. The only difference is that you decide to do something about it this time, or you don’t. You can always procrastinate about getting better with time management.

Here is the reality, if time is your biggest competitor, then procrastination is his coach and champion. Procrastination will help you become a very mediocre salesperson. Procrastination helps time eliminate you in your deals. You need to overcome procrastination.

To beat procrastination, you need a friend/coach/champion for yourself. That friend/coach/champion is urgency. Sometimes urgency can come from your manager, but when your activity becomes so low that you need your manager to give you urgency, then there is a good chance that your job is in trouble. That is not a good thing. Try to be urgent without your manager helping you.

Maybe your urgency comes from your spouse and family. That is good urgency. That means you are staying on top of your business for the benefit of others. You want to close all the deals that you can find so that you can provide for your family. You want to give them all of the great things in life that they desire and deserve.

I know salespeople that keep a picture on their desk or as the background of their computer merely to establish that urgency. To remind themselves that they are working hard so that they are providing a great life for their family. That is a good urgency.

How urgent are you?

Here is a bit of math to help you increase your urgency and eliminate procrastination as a competitor which in turn will help you beat time.

Assume that you have a 1 million dollar quota. Also, assume that the average product sale for your company is $50K. To continue this scenario, lets assume that you have learned from the most successful salespeople in your company that in order to consistently do 150% of quota (or $1,500,000 – remember that you should always think of your goals as a complete number!), you will need to close at least three deals for four times the average deal size. In other words, you need to close three large deals of 200K each.

While you have an annual quota, it is best to think that you always have to do 150% of quota in any given 12-month window. So in the next 12 months, you need to close:

3 – 200K deals for a total of $600,000.

18 – 50K deals for a total of $900,000.

You need to close 21 deals, and three of them need to be large deals to achieve your goal of 150% of quota.

The Power Matrix that I describe in my book Eliminate Your Competition suggests that you should cover 9 people in your small deals since they are less than 10% of your quota. It also tells you that you need to reach 25 people in your three large deals.

Some of those people that you need to cover in the Power Matrix you will meet with only once but others you will visit with many times. Some of your meetings will have multiple people in them. For rough assumptions, let’s assume that you need twice as many meetings are there are people that you need to cover. Therefore, you need 50 sales calls on your big deals and 18 sales calls on your smaller deals.

The above math means you need to make 150 (3×50) sales calls on your big deals and you need to make 324 sales calls on your small deals. That is a total of 474 sales calls or just shy of 10 per week. It also means that roughly ⅓ of your sales calls are going to be on large deals.

If each sales call is 45-60 minutes, then the overall time for each meeting is about 90 minutes from parking lot to parking lot. That is 42,660 minutes of sales calls every year for the deals that you win.

You will never win every deal. If you follow the suggestions of my book, Eliminate Your Competition, then you will eliminate your competition far more frequently than you will be eliminated. Let’s assume you win 75% of your deals. This means you will work just as hard on the deals you lose as those you win. That means that you need to increase the 42,660 minutes by 25% which is an additional 10,665 minutes. That is a total of 53,325 minutes of sales calls per year and approximately 12-13 sales calls per week.

There are approximately 120,000 work-minutes in a year. You can do this. In fact, you can easily do this. The only issue is if you procrastinate. If you procrastinate then procrastination’s friend, time, will eliminate you from some of these victories and from achieving your goal.

I talk in my book, Eliminate Your Competition that you need to be making sales calls before the customer starts their decision-making process. Assuming that means you are calling on the customer 36 weeks before the order (the assumption that I make in the case study in my book Eliminate Your Competition) then today, you need to be calling on 19 opportunities (21 divided by 50 working weeks in a year times 36 weeks decision-making timeframe multiplied by 1.25 because you lose 25%). At least three of those opportunities need to be candidates for big deals.

More math, you have to make 12 sales calls this week. Above, we determined ⅓ of those have to be on deals you think could be large deals. That is 4 per week.

Hopefully, this math (modified to match your quotas and average sales metrics) helps you create the urgency to achieve your goals.

You may purchase my book Eliminate Your Competition from your favorite book retailer. The ebook version is available at the most popular retailers such as Apple, Amazon, Barnes & Noble. The paperback version is also widely available at such retailers as Amazon, Barnes & Noble, and Books A Million.

Here are some tips that will now help you develop your time management.

1 – Set goals

I discussed in an earlier article on how to set your goals, but now you can amend that with the math above. For instance, in this article, you need to make 12 sales calls this week. Also, you need to make four sales calls this week on opportunities that are going to be large deals.

2 – Find a good time management system and use it.

Everyone is different in how this works. There are lots of blogs out there to help you. Pick one and stick to it.

3 – Tackle your biggest tasks in the morning.

The different systems out there will give you different advice. However, as a salesperson, your day will almost definitely get crazier as the day goes on. Therefore, every morning you need to make sure you accomplish your number one task before you do anything else. In my opinion, your number one task every day is to make sure that in the next two weeks, you have 12 appointments scheduled with four of those appointments being for deals that are expected to be substantial.

4 – Follow the 80-20 rule. Another great time management tip is to use the 80-20 Rule, also known as the Pareto Principle.

In this case, 80% of your revenue is going to come from 20% of your activity. The Pareto Principle reinforces that you need to focus on your big deals as you need to have your 25 people in the Power Matrix covered and comfortable with you, your product, and your company.

5 – Schedule email response times.

Don’t respond to incoming emails until you accomplish your top goals for the day. Yes, this is difficult, but you need to ignore the marketing emails and even the emails from your boss until you get your top goal accomplished – get your appointments scheduled for the next two weeks.

6 – Take frequent breaks when working.

If you have an office day, you need to stand up and walk around every 45 minutes. Get a coffee or water. Look outside for a few minutes. Please don’t go out and smoke though because smoking is an almost guaranteed trip to the hospital or the morgue when you get older.

7 – Meditate or exercise every day.

Some time-management gurus will tell you to do this first thing in the morning. This may not be possible for some sales professionals due to interactions with customers or maybe the home office in other time zones. Instead, either workout or meditate (or both) sometime during the day. If morning works for you, that is better, but daily is essential.

8 – Make to-do lists in the evening for the next day.

Before you check out of work for the day, update your task list. If you prefer a piece of paper, then rewrite a clean version for the next day. If you prefer a software-based task list, review it and make sure it is accurate. Make this the last thing you do every day. Make sure that making your goal for appointments per week is one of the top one or two things for the next day.

9 – Turn off social media app alerts.

Every day you will log into social media to make sure you are appropriately communicating to your prospects. You need to create a reputation that you are making them smarter. However, confine this interaction to once in the morning and then once in the afternoon. For your personal social life of looking at cat videos and pictures of your niece – do that in the evening on your own time.

Header Photo by ۞DLB۞