Everyone is being sold to on a daily basis – in magazines, on television, through ads on the radio, and at the grocery store checkout line. What a lot of people do not recognize is that the process of selling – whether it is a concept or product – is deeply rooted in an understanding of human psychology. A lot of research done in the past century points to one truth: there is a science to persuasion, and there are six main motivators that are crucial in the art of persuading people.